CHALLENGE: To use Comic Con as leverage to win back those who no longer watches the show.
IDEA: We turned the brutal impalement scene of the previous TWD season into a sweet idea: 3D printed lollipop replicas of the fan's faces.
RESULT: +47% viewers than the previous season.
The Sweet Impalement Activation Campaign. Video Case
Motion Graphics Design: Alexandra Ostasheva | Creative Director: Hellington Vieira | Creative Producer: Ricardo Leandro
2019