As a celebration of the 25 years of the cult series, The X-Files, the Portuguese audience was able to send personal laser messages in a live experience that occupied the facade of an entire building in the heart of Lisbon. The stunt was supported by a website where fans from all over the country could create their own messages and see them projected in laser on site, during the activation.

AWARDS

Gold | Meios & Publicidade '18 | Especial Activation

Gold | Meios & Publicidade '18 | Outdoor Campaign

Gold | Promax Europe '19 | Promotional Stunt

FOX Creative Portugal

Motion Graphics Designer: Alexandra Ostasheva | Creative Director: Hellington Vieira | Creative Copywriter: Ana Castanho | Creative Producer: Ricardo Leandro | Graphic Designer: Vanessa Alves Production Coordinator: Dulce Alves | Marketing Director: Catarina Barradas | Brand Manager: Jaime Anahory | Digital Manager: Alexandra Hernandez​​​​​​​

JACK THE MAKER

Chief Technical Officer: Vasco Barbosa | Creative Director: Senhor Ricardo | Creative Designer: Ricardo Lourenço | Web Designer: Maria Carvalho | Production Coordinator: Ricardo Espada