The Word Woman. Video Case. Fox Life + Priberam campaign
Did it make sense, in 2018, to have the word “Woman” defined only as "wife, partner"? For the first time, it was the citizens who changed the definition of a word in the dictionary.
The challenge of this project was to create a clear and coherent story, present big variety of data in a friendly way, while maintaining elegancy and staying in the pre-defined duration.
Motion Graphics & Visual Aesthetics: Alexandra Ostasheva | Creative Director: Hellington Vieira | Creative Copywriter & Strategist: Ana Castanho | Creative Producer: Ricardo Leandro
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