FOX Portugal Brand Campaign 2018.
The campaign “Estrelas Em Casa” / “Stars at [your] Home” was created to bring world-wide series’ stars a bit closer to the local audience.
At the first stages of the project, my role was to develop visual concept and strategy that would work across various media - in print, outdoors, social media and on air. One of the main challenges was to unify five different FOX channels, each of them which their own visual language. The second one was to find a way to put filmed characters in the same world with the cartoons. Later on, I’ve made keying of the shots and animated a series of videos.
The launch video was made by FOX Creative team and BRO . The role of BRO was to make realistic composites to place global TV stars onto Portuguese streets.
Some of the shots that needed Chroma and Luma keying.
Visual Concept / Motion Graphics Design: Alexandra Ostasheva | Graphic Designer: Vanessa Alves | Creative Director: Hellington Vieira | Creative Producer: Ricardo Leandro